EBBIE BENSON
EBBIE BENSON
Hi there!
My name is Ebbie, I’m a Digital Marketer and writer motivated by building relationships and creating conversation. I build content that engages, challenges and grows audiences.
With a critical understanding of consumer behavior and marketing strategies, I understand how to sell a product, experience or aspiration without a transparent sales pitch.
My experience managing online brands, building meaningful narratives and living abroad has laid the groundwork for prioritizing positive, large-scale impact and growth through communication, creativity and a drive for a better future.
Based in Chicago.
Graphic Design Creative Direction
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Photo: Robert O. Berdahl, Patrick Sabongui and Max Wojtanowicz (Dan Norman) for the Guthrie Theater
Work: I sourced these quotes directly from the Guthrie Theater's social media platforms and provided high level art direction to the Creative Service team.
Partners: Creative Services
Use: Graphic posted to all social media platforms to highlight audience engagement with the season's shows and thank patrons for attending.
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Work: I conceptualized this graphic design layout for the Creative Services team to create.
Partners: Creative Services, Twin Cities Pride
Use: Graphic posted to all social media platforms to encourage the Guthrie Theater's audience to visit their tent at the Twin Cities Pride Festival.
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Photo by Dan Norman
Work: I provided the outline of this graphic design layout to the Creative Services team.
Partners: Creative Services
Use: Graphic posted on Facebook and X to promote the Guthrie Theater's ticket accessibility and widen their audience.
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Photo: Gretchen Egolf (Dan Norman) for the Guthrie Theater
Work: I pulled these quotes from the Guthrie Theater's social media platforms and outlined the graphic design for the Creative Services team.
Partners: Creative Services
Use: Graphic posted on all social media platforms to be used in a post that wrapped the 2023–2024 Season.
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Work: I outlined this design layout for Creative Services to create and selected the image used.
Partners: Creative Services
Use: Graphic posted to all social media platforms to share upcoming shows and events. Intended to ensure that the Guthrie is included in patrons’ monthly plans.
Viral TikTok Creation
Shakespeare’s History Plays x Taylor Swift or Shakespeare
The best way to hack the TikTok algorithm in April of 2024? Taylor Swift.
To coincide with the Guthrie Theater’s staging of Shakespeare’s Richard II, Henry IV and Henry V, I put out a call to staff, actors and production members, asking them to participate in a TikTok challenge where they had to distinguish between Taylor Swift lyrics and Shakespeare quotes. It is the Guthrie Theater’s highest-performing upload on any social media channel to date.
Little Shop of Horrors | Audrey II Puppet Reveal
The summer musical at the Guthrie Theater this year was Little Shop of Horrors, featuring the iconic man-eating plant Audrey II, controlled by a puppeteer. To build excitement and showcase the creativity of the Guthrie Theater’s production team, who reimagined Audrey II at each stage of growth, I created this TikTok.
Additional TikTok Creation
Day in the Life: Guthrie Actors Lab
2023–2024 Season Lookback Video
Email Samples
Below are emails I drafted, designed and sent to over 160,000 Guthrie Theater patrons using Wordfly.
Click image to view full email PDF.
Student Matinee sales email sent to patrons and educators. The purpose of this was to provide awareness and drive sales of the upcoming season’s group sales and student matinee availability.
Shakespeare’s History Plays review sales email sent to members of the Guthrie Theater’s mailing list. To build this, I utilized photos taken by production photographer Dan Norman and sourced audience feedback from the Guthrie Theater’s social media platforms.
Creative Writing
View more on my Substack.
evolve or die!
A eulogy I wrote for myself as part of a leadership exercise. I believe it is one of the best pieces I have ever written. (Also, our leadership coach said it was one of the best he’s read over the course of his career).
Video Production Assistance
At the Guthrie Theater, I worked closely with the videographer to support video production efforts, from pre-production to final edits. I assisted with prepping interviews, setting up cameras, lights and other technical equipment to ensure efficient and smooth shooting. Additionally, I helped create interview questions and develop storyboards that aligned with and enhanced the theater’s creative vision and brand.